The annual report on beer industry trends presents quantitative and qualitative insights into today’s beer market. It provides a complete detailed craft beer industry analysis with growth rate and size for each possible market segment. It also provides a comprehensive overview of current market conditions for all sectors, with respect to craft beer industry trends and mergers & acquisitions. Different key insights featured in the report are historical data, current market trends, upcoming industry developments including mergers & acquisitions, regulatory concerns, and important craft brewing industry trends.
Beer brewers are facing significant challenges in the 21st century as they strive to maintain and grow customer loyalty while also expanding their market share. Many factors including product development, marketing, sales, and strategic planning have resulted in some breweries/distributors experiencing financial difficulty. Some brewers have faced financial problems because they over-bottled their beers prior to the current financial crisis, and some were unable to adjust to changing consumer preferences for stouts and pilsners.
In the first half of the 20th century, most beers were imported from Germany. As the world experienced post-war prosperity, beer drinkers throughout the world enjoyed beer shipped from German breweries. This “beer culture” created a taste for beers from other German-speaking regions, which resulted in an increase in imports from other nations. In response, many beers made their way back into American pubs and bars, creating a surge in imports as drinkers searched for beers from overseas. Today, most beers are produced in America, resulting in an increased demand for imported beers.
Microbrews increase in popularity
With the US experiencing a mild recession, beer drinkers have flocked to liquor stores and online retailers to stock up on bottles of “easy-to-drink” liquor. The result? A new surge of microbreweries, which produce low-alcohol varieties of beers is ideal for those who want a refreshing treat from the tap. Microbrews are experiencing strong growth due to a variety of factors, including government support. Many craft breweries were able to establish themselves as legitimate businesses thanks to grants from the state and federal governments, allowing them to pursue entrepreneurship and expansion.
The rise of craft beer
Other factors include the rise of craft beer, which is light-bodied and has a lower carbon content than traditional beers. Popular beer brands have been forced to adjust to these styles, resulting in lower ratings on beer reviews among consumers. In addition, consumers are drinking less of what used to be considered popular beer, which is increasing the need for low-alcohol varieties of beers. Beer drinkers are also turning away from brands associated with alcohol, such as vodka, wine, and whiskey, and are instead opting for brands that contain no alcohol at all.
Another recent trend is the rise of craft canned beer, which is hitting its stride in major cities, thanks to the advent of hip-hop music and the increased popularity of hop bands and musicians. In fact, many drinkers are turning toward lagers and wheat wines over ale and red wines, in order to get the “feel” that is associated with the beverage. Additionally, it’s easier to store cans in refrigerators because they don’t have an alcohol content to inhibit bacterial growth.
Brewers creating high-quality lagers and ales
While this may seem like a setback for the craft beer industry, beer fans can take solace in the fact that these changes are occurring and will continue to happen. In addition, brewers are creating high-quality lagers and ales with a wider array of flavors and aromas, which have been growing in popularity. This allows beer drinkers to experiment with various tastes without having to abandon their favorites. As more consumers seek out these different brands, drinkers will have more options for finding the perfect beverage.
Increased focus on grains in addition to hops
One of the biggest trends is the increased focus on grains in addition to hops. Many beers contain large amounts of adjuncts, such as corn, wheat, and other grains, but these flavors have been less prominent in recent years due to the focus on lagers and IPAs. However, as more craft breweries continue to expand their offerings, these flavors will become more prominent and will make up an even larger percentage of the overall beer market. While drinkers have come to expect bold flavors and higher alcohol content, they are also open to trying different combinations of ingredients to create new and interesting flavors. This is just the beginning of the story, and we’ll continue to learn new things about beers as they enter into new and growing markets.